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HELLO

I’M JULIANA CEN,

A WOMAN LEADER IN BUSINESS & TECH

MY STORY

Dedicated to craft my love and passion in technology, business, and leadership. I'm also an Asperger who aspires to grow and strive by championing diversity, advocating for disability rights, and women empowerment.

20 YEARS

OF EXPERIENCE
Thriving as Senior Partner Development Lead in Microsoft and sucessfully bringing ASUS to Top 3 brand in Indonesia with total of $1B revenue.

MY LIFE JOURNEY

A Brief Story of My Accomplishments

Throughout my career, I've achieved significant milestones, winning the Microsoft Champion Gold Award and driving a 3x growth rate in cloud opportunities.
I played a key role in elevating the SMB Business in Indonesia to the second-highest revenue contributor, growing ASUS Notebook market share from 1.5% to 51.7%, reaching $400 million revenue by 2016.
I introduced the "Economies of Scale" concept, transforming the Indonesian market with genuine Microsoft Windows in ASUS Notebooks.
Moreover, I influenced various organizations across sectors to lead the Walk for Autism campaign in 2023, advocating for disability rights.

Microsoft, Indonesia

2020 - Present

Senior Partner Development Lead

I'm reshaping partners to focus on security, making Indonesia the top revenue contributor in APAC. Doubled my Microsoft business share from 40% to 80%, with a 70% cloud mix, achieving remarkable growth.

Microsoft, Indonesia

2017 - 2022

Microsoft Senior Small & Mid-market Segment (SMB) Lead

Actively promoted cross-engine optimization and connectivity across three clouds to engage Small and Mid-market customers. Directed the team in creating quarterly business plans aligned with key sales strategies for each engine.

Microsoft, Indonesia

Feb 2017 – Nov 2017

CMO Lead

Lead the team in generating demand generation initiatives to acquire Marketing Qualified Leads (MQLs) and to boost company revenue.

ASUS, Indonesia

2005 – 2017

Country Business Lead

Led the ASUS business in Indonesia to achieve market share, margin share, and mindshare. Developed product and pricing strategies, executed marketing initiatives, shaped channel and partner strategies, and provided services for the ASUS System Business Group

Connect with Me to Enjoy More of My Content

I'd love to make new connections! Follow me on my socials and let's interact directly.
CHECK MY SOCIAL MEDIA
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work is to love what you do. I you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
JULIANA CEN
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